Fundraising ideas are a great way to get involved in the causes that are dear to your heart, spread awareness throughout your community, and bring about positive change in the world.
A lot goes into a successful fundraiser. There are many logistics to plan, people and organization to contact and work with, and so much more that goes into pulling off a great fundraiser idea.
In this article, we will go over how to start a fundraiser and the best ideas to choose from. This will help you pick the best event for your cause so you can get the donations needed to make a difference.
First, we need to make one thing clear. There is a difference between nonprofit fundraising and for-profit fundraising.
A fundraiser that is for a charitable cause is usually a nonprofit fundraiser. These events and endeavors are for the sole purpose of donating and helping out a charitable cause that needs our help.
A fundraiser that is for the purpose of helping an individual, organization, or company develop capital for personal or business purposes is a developmental fundraiser or a for-profit fundraiser.
One is for a cause while one is for personal or business development.
An example of a nonprofit fundraiser might be a community 5K where all the proceeds go to the local children's hospital and all the things and work needed to put on the event were donated and volunteered.
An example of a for-profit or developmental fundraiser might be a high school senior who is trying to fundraise money for college tuition or a local business owner who fundraises to get capital to start their new business.
Today's article will focus on nonprofit fundraising ideas and execution.
Regardless of the chosen cause behind your fundraiser, the steps to put on a fundraising event are generally the same. We are surrounded by noble causes all the time, each one just as valuable to our time and efforts as the next. There are a lot of ways we can do our part for the causes closest to us, and having a fundraiser is one of those ways.
Community outreach can't take off without a specific purpose. That's why the very first thing you need to do is pick a specific cause. You'll want this purpose to be clearly defined to everyone involved and all of the donors and participants, so make sure you are as specific as possible.
You can’t save the world all at once but you can put forth a concentrated effort on one topic and really make a change. One of the easiest ways to do this is to find an organization that aligns with your purpose.
Partnering up with an established organization is also a great way to make sure the proceeds from the fundraiser go to the right place.
One of the best, tried-and-true methods to fundraise lots of donations in a short amount of time is to make an event out of it.
Pick the best type of event for your purpose to make people aware of your cause while getting donations at the same time. Some events may be more appropriate for a cause than others.
Either way, you’ll want to make sure the event is fun and engaging in order to encourage lots of community participation and donations.
Try to partner up with people and organizations in order to avoid as much spending as possible. That way as much of the proceeds as possible can go toward the charity and not toward the event (if at all).
Then make goals for how much money you want to raise. You can then share this goal with participants at the event to help them have a visual of how much this event needs to raise.
This goal can also help the event planners have an idea of how many participants they need to reach in order to make the right amount of donations possible.
Plan all of the details surrounding the event. The kinds of decisions, plans, and work you'll need to figure out are going to look different depending on the kind of event you've chosen.
If you're having a marathon you might need to get special licenses or permissions from the town to set up race markers and block off certain roads. If you're having a bake sale you might need to figure out where all the ingredients will come from, who will be baking what, and how the baked goods will be packaged and distributed.
Get together with whoever else might be involved in planning the logistics and list out all the tasks that need to be done and all the decisions that need to be made. Then go through these items together until you have every detail figured out.
One of the most important logistics to figure out when planning a fundraiser is how the funds will be donated. Donors need to know how to donate and the fundraiser's heads need to know what to do with the donated funds.
At some fundraisers, donors will simply buy a ticket to the event or buy things for sale. But some events might include making donations during the event.
If this is the case, make an announcement at the beginning and end of the event to explain how donors can make their donations. Also, keep the donation area (if applicable) in a clear and visible place that everyone can see and get to.
Don't forget to figure out the ways you will be accepting donations. You might accept cash, but this can become a safety risk when managing large quantities of cash.
Before your fundraiser takes place you'll want to advertise and promote the event.
First, figure out who your audience is. Who is also concerned about this issue and will want to take part in the fundraiser? What demographic and age group is going to be the most interested in the event?
Once you figure out who your target audience is, you can start creating promotional material and getting the word out there. There are many ways to advertise organically for a local fundraiser:
Now you are ready for the big day to arrive!
After the fundraiser is over, make sure you give a formal thank you to everyone involved, everyone who volunteered, every organization that helped provide their goods and services, and everyone who participated and donated.
Take a moment during the event to say a few words about the cause and give a sincere thank you to everyone.
Then publish a formal thank you on your social media accounts or the website. You can even send out special thank you notes to the major parties involved in making this event possible.
Donating and volunteer service is all about community. Coordinating an opportunity for the community to physically get together is a great way to spread awareness about a cause while building a stronger and more loving community at the same time.
Charities are a great way to bring the community together, but sometimes you can't bring together the community in person. When that's the case, use some of these online fundraising ideas to create a virtual charity event for your community.
Supporting a worthy cause is a beautiful thing, and anyone can make one happen! All you have to do is know how to put on a fundraiser and contact the right people for help.
Some people have even found that after putting on their first fundraiser it turns into an annual event that their community looks forward to every year! So not only can a good fundraiser do a lot of good in your community and in the world, but it can also bring your community closer together.
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