For those with the dream to create their own video content, these are the steps you can follow to give your YouTube channel the best chance:
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- Pick a Niche
- Know Your Audience
- Make Goals
- Create an Online Presence
- Create Your Brand
- Start Creating!
One of the major keys to success in any endeavor is planning. The same principle applies when creating your own YouTube channel. The most successful YouTube channels do well because they have a level of consistency, planning, and marketing to help them do as well as they can.
You may already be a creative guru, ready to add some great video content to the vlogging universe, but if you don’t go through the process correctly, you’ll miss the key elements of a good YouTube channel.
Follow these tips to make your YouTube channel as professional as it can be.
Step 1: Pick a Niche
You should start by knowing what kind of content you want to create. Being a part of a clearly defined and understood genre or niche will help your audience understand you and what your channel is all about. This will also help you find examples of other channels in your genre that are doing well and learn from their success.
Here is a list of some of the most common YouTube channel genres:
- Top # lists
- Fail compilations
- Product unwrapping and opening
- How-to demonstrations
- Online education course
Step 2: Know Your Audience
Just as you need to understand your niche and subject matter, you also need to understand your audience. In order to make successful videos, you need to know who you are reaching and what they are all about. A thorough understanding of who you want watching your videos will help you better know how to cater your videos to their wants and interests.
Learning about the demographics that use YouTube can also be helpful in shaping the content you create. For example, here’s some statistics about YouTube users:
- 90% are 18 to 44 years old
- 80% are 45 to 64 years old
- Over 50% are 65 years or older
- YouTube is equally popular among males and females
Step 3: Make Goals
You need to make long and short term goals, not only for your channel but for you and your brand. One benefit of making goals for your channel is that they will give your channel purpose. Having a clear sense of purpose will be felt by your audience and foster your long-term success.
So make goals about how often you want to post, or how many followers you want to get in 3 months. The goals you can make are endless, and they will help you form better plans on how to grow your audience.
Step 4: Create an Online Presence
Your fans will want to find and follow you everywhere online so create accounts across all the major social media platforms. Then you can also post your videos on social media! Having an Instagram connected with your channel can also help you snag viewers from other platforms, not just people browsing YouTube.
You will also want to make sure that each of your profile pages has links to all your other accounts so that your followers can find you easily. You can also utilize social media automation tools that will post your content across all your platforms for you.
Which platforms you want will depend on the nature and purpose of your content and brand, but here are some of the key platforms you will want to look into having along with your YouTube channel:
- Your own official website
Do Some Online Spring Cleaning
When creating an online presence you’ll want to first clean up the online presence you already have. You don’t want anything you already have online to conflict with the brand you are trying to represent and the audience trust you are trying to gain.
Make sure you don’t have anything out on the web that you wouldn’t want members of your audience to find or that doesn’t align with the image and reputation you want your brand to foster.
Interact With Your Audience
Engage on social media! Respond to comments when appropriate and stay connected to your audience. You want to keep in the loop about what your audience does and doesn’t like, and about what’s popular and trending.
But don’t just interact with your audience, interact with other creators in your niche as well. Network with your fellow creators, because you never know what kind of opportunities may arise from supporting a fellow YouTuber. You can even collaborate with other YouTubers and make videos together to combine audiences!
Step 4: Create Your Brand
Branding is an important aspect of marketing. It is your symbol and how your audience recognizes you across mediums. It also sets you apart from the rest of the crowd.
When creating your brand you will want to brainstorm about what makes you unique, how you want to be perceived, and what kinds of things you want your audience to think of and feel when they see your brand. Below are some of the key aspects of creating your brand you will want to do for your channel:
Make a Logo
There are many tools out there now to help you create your own logo. Here are a few you can try out:
Make a Video Intro
Successful YouTubers usually start their video with a short 8-12 second long intro that often features your logo.
If you’re planning on having a video channel then you probably know what video editors and creators you like the most, but here are some sites you can use to create your video intro:
Step 5: Start Creating!
Make Your Content and Marketing Plans
Make a schedule for when you post so that you post on a regular, consistent schedule that your audience can expect. Many platforms will have ways for you to schedule when your posts go out.
Create, Edit, Optimize
You’ll want to create good, high-quality content that will be successful with your viewers. It may also be helpful to create 2 weeks’ worth of content before your first post so that you can stay a week ahead of your posting schedule.
Analyze and Improve
Keep an eye on your analytics to see how you are doing, what might be getting more or less likes, and improve your content accordingly.
Remember Search Engine Optimization (SEO):
Make use of keywords and hashtags so that your content does well on search engines and reaches those who are looking for content like yours.
YouTubers can make money from their channels, but those who are actually successful at this are often branching out and making money in other ways as well. Their YouTube channel is often just one part of their larger brand.
But regardless, it is amazing to live in a world where personal branding and creativity can allow so many a livelihood doing what they love. And if you need help starting your YouTube channel business, you can always take out a Check City personal loan to help get you started.
Figure out how much you can expect to make as a YouTuber, “How Much Do YouTubers Make?.”
Learn some of the basics about making a new channel, “Create a New Channel.”
Find some more helpful tips, “How to Start a Successful YouTube Channel for Your Business.”
written by Kimber Severance, Check City Copywriter