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How to Have a Successful YouTube Channel

how to have a successful youtube channel

For those with the dream to create their own video content, these are the steps you can follow to give your YouTube channel the best chance:

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  1. Pick a Niche
  2. Know Your Audience
  3. Make Goals
  4. Create an Online Presence
  5. Create Your Brand
  6. Start Creating!

One of the major keys to success in any endeavor is planning. The same principle applies when creating your own YouTube channel. The most successful YouTube channels do well because they have a level of consistency, planning, and marketing to help them do as well as they can.

You may already be a creative guru, ready to add some great video content to the vlogging universe, but if you don’t go through the process correctly, you’ll miss the key elements of a good YouTube channel.

Follow these tips to make your YouTube channel as professional as it can be.

Step 1: Pick a Niche

You should start by knowing what kind of content you want to create. Being a part of a clearly defined and understood genre or niche will help your audience understand you and what your channel is all about. This will also help you find examples of other channels in your genre that are doing well and learn from their success.

youtube video genres

YouTube Genres

Here is a list of some of the most common YouTube channel genres:

  • Gaming
  • Lifehacks
  • Gossip
  • News
  • Top # lists
  • Fail compilations
  • Food
  • Art
  • Product unwrapping and opening
  • How-to demonstrations
  • Animals
  • Spoofs
  • Online education course
  • Hauls

Step 2: Know Your Audience

Just as you need to understand your niche and subject matter, you also need to understand your audience. In order to make successful videos, you need to know who you are reaching and what they are all about. A thorough understanding of who you want watching your videos will help you better know how to cater your videos to their wants and interests.

Learning about the demographics that use YouTube can also be helpful in shaping the content you create. For example, here’s some statistics about YouTube users:

  • 90% are 18 to 44 years old
  • 80% are 45 to 64 years old
  • Over 50% are 65 years or older
  • YouTube is equally popular among males and females

youtube demographics

Step 3: Make Goals

You need to make long and short term goals, not only for your channel but for you and your brand. One benefit of making goals for your channel is that they will give your channel purpose. Having a clear sense of purpose will be felt by your audience and foster your long-term success.

So make goals about how often you want to post, or how many followers you want to get in 3 months. The goals you can make are endless, and they will help you form better plans on how to grow your audience.

Step 4: Create an Online Presence

Your fans will want to find and follow you everywhere online so create accounts across all the major social media platforms. Then you can also post your videos on social media! Having an Instagram connected with your channel can also help you snag viewers from other platforms, not just people browsing YouTube.

You will also want to make sure that each of your profile pages has links to all your other accounts so that your followers can find you easily. You can also utilize social media automation tools that will post your content across all your platforms for you.

Which platforms you want will depend on the nature and purpose of your content and brand, but here are some of the key platforms you will want to look into having along with your YouTube channel:

online presence

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Your own official website
Do Some Online Spring Cleaning

When creating an online presence you’ll want to first clean up the online presence you already have. You don’t want anything you already have online to conflict with the brand you are trying to represent and the audience trust you are trying to gain.

Make sure you don’t have anything out on the web that you wouldn’t want members of your audience to find or that doesn’t align with the image and reputation you want your brand to foster.

Interact With Your Audience

Engage on social media! Respond to comments when appropriate and stay connected to your audience. You want to keep in the loop about what your audience does and doesn’t like, and about what’s popular and trending.

But don’t just interact with your audience, interact with other creators in your niche as well. Network with your fellow creators, because you never know what kind of opportunities may arise from supporting a fellow YouTuber. You can even collaborate with other YouTubers and make videos together to combine audiences!

Step 4: Create Your Brand

Branding is an important aspect of marketing. It is your symbol and how your audience recognizes you across mediums. It also sets you apart from the rest of the crowd.

When creating your brand you will want to brainstorm about what makes you unique, how you want to be perceived, and what kinds of things you want your audience to think of and feel when they see your brand. Below are some of the key aspects of creating your brand you will want to do for your channel:

logo design

Make a Logo

There are many tools out there now to help you create your own logo. Here are a few you can try out:

Make a Video Intro

Successful YouTubers usually start their video with a short 8-12 second long intro that often features your logo.

If you’re planning on having a video channel then you probably know what video editors and creators you like the most, but here are some sites you can use to create your video intro:

Step 5: Start Creating!

create videos
 

Make Your Content and Marketing Plans

Make a schedule for when you post so that you post on a regular, consistent schedule that your audience can expect. Many platforms will have ways for you to schedule when your posts go out.

Create, Edit, Optimize

You’ll want to create good, high-quality content that will be successful with your viewers. It may also be helpful to create 2 weeks’ worth of content before your first post so that you can stay a week ahead of your posting schedule.

Analyze and Improve

Keep an eye on your analytics to see how you are doing, what might be getting more or less likes, and improve your content accordingly.

Remember Search Engine Optimization (SEO):

Make use of keywords and hashtags so that your content does well on search engines and reaches those who are looking for content like yours.

 

YouTubers can make money from their channels, but those who are actually successful at this are often branching out and making money in other ways as well. Their YouTube channel is often just one part of their larger brand.

But regardless, it is amazing to live in a world where personal branding and creativity can allow so many a livelihood doing what they love. And if you need help starting your YouTube channel business, you can always take out a Check City personal loan to help get you started.


READ MORE

Figure out how much you can expect to make as a YouTuber, “How Much Do YouTubers Make?.”

Learn some of the basics about making a new channel, “Create a New Channel.”

Find some more helpful tips, “How to Start a Successful YouTube Channel for Your Business.”


How Much Money Do YouTubers Make?

How much do youtubers make?

Have you ever wondered how YouTubers can afford to spend all that time making viral videos?

Becoming a successful YouTube star may not be as easy as it sounds, but it is possible.

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YouTube has taken over the vlogging scene with full-force, creating a growing arena of self-employed, money-making vloggers. It’s easy to see why using YouTube’s platform has become such a lucrative business for some.

For instance, YouTube has become the second largest search engine in the entire world, and one of the most visited sites on the web. It has been estimated that all of us together spend a billion hours a day watching YouTube videos, and over 400 hours worth of videos are uploaded to YouTube every minute. youtube video genres YouTube has become such a giant generator of content that it has even developed its own list of genres, or “niches.”

YouTube Genres:

  • Gaming
  • Lifehacks
  • Gossip
  • News
  • Top [#] lists
  • Fail compilations
  • Food
  • Art
  • Product unwrapping and opening
  • How-to demonstrations
  • Animals
  • Spoofs
  • Online education course
  • Hauls

Facts about Earning on YouTube

To start off our understanding of how much YouTube stars can and do make, let’s take a look at some cold hard facts. The following are some lists of the top most successful YouTubers in the year 2015, 2017, and 2018 along with how much they earned that year:

youtube earnings chart

Needless to say, these are some impressive numbers. A lot of people would love to make these kinds of figures each year while being working from the comfort of their own home doing something they love. So how does it work? How do people make money on YouTube?

How YouTubers Make Money

There are many ways that YouTubers make money, and it’s often because they’re branching out, partnering with others, and creating a brand for themselves that goes beyond their YouTube channel alone. Below is a list of some of the most common ways YouTubers are making money:

1. Ads

There are 2 kinds of ads: Cost Per Thousand (CPM) ads pay you per thousand views and Cost Per Click (CPC) ads pay you each time someone clicks on the ad on your channel.

Your money goes to your AdSense account. You can direct deposit your earnings out of your AdSense account when there’s more than $100 in it.

2. Merchandizing

Many YouTubers end up making their own products like makeup, clothes, t-shirts, fan gear, and many others.

3. YouTube Partner Programs

When you are part of a YouTube Partner Program you can get paid for views and ads on your page. You can also access a large variety of content creation tools and get an opportunity to win prizes based on the number of views you have.

But you have to qualify for the program:

  • Your YouTube channel needs to reach 4,000 watched hours and 1,000 subscribers in the past 12 months.
  • You can apply for the membership anytime, but to get the top rated partner programs, you should have accumulated 15k of watched hours over the last 3 months.
4. Affiliate marketing

YouTubers can get paid to reference or recommend a product or service to their viewers. Online shopping sites will pay YouTubers a commission for any traffic or sales they get from the YouTuber referring viewers to their product.

They usually get paid based on how many people click the link to the product and how many people actually buy the product through that link. This can be done by a YouTuber in any of the following ways:

  • A video unboxing the product you are trying to sell
  • A video in which you recommend the product or service
  • A video reviewing the product
  • Links to the product in the video’s description
5. Sponsorships

A brand will sometimes pay YouTubers to create a video specifically about their product. Sometimes the brand will sponsor the entire YouTube channel and then the YouTuber has to use, recommend, or mention the product in every video. Sponsorships aren’t easy to get, and usually only come to YouTubers who have already made a name for themselves.

YouTubers can charge their sponsors anywhere from $10 to $50 per 1,000 views. So if the video hits 1 million views, then the YouTuber makes anywhere from $10,000 to $50,000 for that one video.

6. Crowdfunding or Patronage

Patreon is currently one of the most popular examples that online entrepreneurs like YouTubers use to make money off their craft.

By becoming a patron on patreon fans can get extra perks like extra content, behind the scenes footage, bloopers, and more.

7. Live engagements

Depending on what your YouTube channel is about you can also get paid to do live events, like speaking.

Why Doesn’t Everyone Become a YouTube Star?

youtube income

You may be thinking at this point about quitting your job and starting a YouTube channel of your own, but there are some cons to online self-employment. Yes, some YouTubers can make a lot of money from their branding and their channel, but MOST YouTubers don’t.

To put it in perspective, 90% of all YouTube views only go to a small 3% of YouTubers. Also, 97% of all aspiring YouTubers don’t make it across the U.S. poverty line ($12,140) with their YouTube channel earnings. Even if you do manage to make it to the top 3%, you’re looking at making an average of $16,800 a year, which is not very much.

Below are some other cons to remember before putting all your hopes on the success of a YouTube channel:

  • Advertisers don’t always pay very well.
  • Not all sponsorships are paid. Some come in the form of free goods or services instead.
  • YouTube takes 45% of what advertisers pay you.
  • Many YouTubers are a part of an agency or multi-channel network, and these partners will take a cut of your earnings too.
  • Personal costs for equipment or anything else you might need for your videos.
  • It takes a lot of your personal time to create quality content that will do well.

YouTubers can make money from their channels, but those who are actually successful at this are often branching out and making money in other ways as well. Their YouTube channel is often just one part of their larger brand. If you’re an aspiring YouTube star and need help with funds to get started, you can take advantage of the Check City Personal Loan and expand your brand as well. Isn’t it amazing that we live in a world where personal branding and creativity can allow so many a livelihood doing what they love?

READ MORE

Watch the Check City YouTube Channel!

Visit the Influencer Marketing Hub to see how much different YouTube stars made in 2015.

Visit the G2 Learning Hub to see their figures for how much different YouTube stars made in 2017.

Read Forbes’ article “Highest-Paid YouTube Stars 2018: Markiplier, Jake Paul, PewDiePie And More” to see how much different YouTube stars made in 2018.

Read the article “How Much Do YouTubers Make? (A Lot!)” to learn more about how YouTubers are making money.

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