Here at Check City we have an amazing working relationship with many of the small business owners in the cities and states that we operate in. Whether it’s helping small business owners cover their payroll expenses with a cash advance or helping people start their own online business with commissions from our affiliate program there are a number of ways that we work with small businesses. In this post we’ll continue on from our previous post on starting your own business by focusing on some grate ways to grow your business.
Entrepreneurship and owning a small business lie at the very core of the fabled American Dream. Creating a company from scratch, built up by the ingenuity and skill of the owners, established with time to secure the proprietors a stable fiscal future or perhaps even great stores of wealth; and all of the above attributes of small business drive many Americans every year to open the doors on their various enterprises.
Owning a small business in the American capitalistic tradition can be an adventurous ride of highs and lows, great excitement and success muddled with the occasional failure or set back. But it is this uncertainty and risk that makes owning a small business one of life’s great quests.
It All Starts With an Idea
Developing and building a small company into a successful part of any industry will require a couple of measures to be taken by the owners. The first is to have a marketable idea for business.
Hopefully this first step in creating a successful small business has already been taken care of by the entrepreneurs but if not allow the following sentence to be an extremely basic guideline to follow while pondering on the product or service on which the small business will be based. A quality business will sell a product or service that is in need by a specific market or demographic of society but will be able to be sold to every demographic with only slight changes or variations to the product or service.
In this way, a small business sets itself up for growth beyond their original targeted demographic. This does not mean, however, that the targeted demographic of the product of a small business should be seen only as a mere stepping stone into a larger market.
The truth is that this initial targeted market or section of society for whom a small businesses’ product or service is tailored will be an interregnal foundational layer upon which any growth, or even flat line sustaining, will take place. This is because returning clients make up almost eighty percent of the total revenue for a small business.
Focus on Retention
Without client retention a small business will never see growth nor is it likely to succeed at all. One can retain existing clients to their business by having quality staff, customer service, and by creating an environment of user friendly tools.
This means the implementation of two basic things, both of which involve the internet and web services. The first is the development of a quality web page for the company and the second is adequate training for the company’s employees. Both of these aspects of a small business will be of paramount importance while endeavoring to enhance one’s business.
Training quality staff to work in one’s store front is the first step in superior customer service. Online compliance training is available to train employees in the legal side of daily business as is online customer service training.
Building and developing a user friendly home page for the business is equally important to retaining customers as the virtual store front is often the first place a potential or returning customer will visit when deciding whether or not to give their business to a company. A small business owner can ensure client retention by having a quality and user friendly online presence.
Grow By Saving Money
Another way in which a small business can experience growth is by saving money on their monthly expenditures. The first and best way for a small business to cut back on their monthly expenses is not by implementing new business policies, but rather by employing domestic utility bill saving techniques in the office, or in other words, by using the same energy conservation methods that one would use in their own home to save money on monthly utility bills.
Monthly utility bills can bleed a small business dry a fast as a shrinking clientele. Small business owners should strongly consider implementing energy conservation techniques in order to save hundreds of dollars per year.
Such practices should include temperature discipline with the thermostat and conserving energy by not using power in unused areas of the office and by switching off lights in unused areas. These power saving methods are used every day by private individuals and families in order to save money and similar use by small business will yield a similar result.
Another power saving method that can be employed by small business owners is in the use of laptops over desktop computers. Laptop computers use up to ninety percent less energy to run than do desktops.
Laptop use should therefore be strongly considered wherever possible to save even more on energy costs. With these tips and techniques at the disposal of all small business owners, it is not difficult to see how a small company can use online tools and their own skill to build a successful and meaningful establishment.