Saving by Purchasing Generic Brands

Each time you go to the supermarket you’re faced with a choice, should you buy the product with the bright, colorful packaging, or the boring generic packaging. We obviously know that buying generic brands can save money but there is always the unknown factor of quality. Can we trust these spin-off brands or are they creating products that just don’t fit the mold? These are questions that every consumer has but here are some must-knows about generic brands.

In this post we’ll cover some of the top reasons you should start buying generic whenever you have the choice. As you read through these points it’s important to remember that for many people simply switching to generic brands whenever possible can mean the difference between staying within your budget for the month and needing to dip into emergency cash.

Sometimes Expensive Means Lower Quality

Whether you’re shopping for sugar cereal or even beauty products and sunscreens sometimes going with the big brand isn’t the best option. Why is that? Well sometimes companies spend so much money on brand management, marketing, and flashy bottles, and put less emphasis on the actual ingredients. This can lead to you paying more for a lower quality product.

Doctors Don’t Care

Doctors are doing it so why shouldn’t you? The interesting thing is that most consumers think that the brand name means something special with certain medication. Doctors and Pharmacists will buy the generic brands because they know that they have the same ingredients. Sometimes they just aren’t as flashy though so we have to wonder if it is alright to use them. It is important to think about what you are buying. We are talking about over-the-counter drugs here, so you can be assured that they have passed all of the requirements of the Food and Drug Administration. This is the same when it comes to buying baby formula or other nutrition based supplements.

Generics Typically Perform the Same

This is true with many things. Batteries for instance, have the same chemical make-up and will last about the same amount of time. Forget the commercials, sometimes you just have to realize that they are just the same thing, just with a fancy brand label slapped on top of them.

Does that Name Brand Water Really Taste Better?

When you are getting bottled water, you can expect that your bottled water tastes like water. That is, that it is tasteless and really the same as other bottled water. Some people get lost in the brand names though and start thinking because it comes from a famous mountain peak or lost river in the middle of who-knows-where, that it deserves more attention. The honest truth is that there are industry standards that have to be met and everyone is reaching that same standard or they aren’t hitting the market. So if you need bottled water go cheap and easy. Your wallet will thank you in the end.

What About the Chefs?

Sometimes we get this ill-conceived notion, that chefs and great cooks only buy the most expensive brand name items. This is far from true though. When it comes to getting most of the kitchen staples like flour, salt, sugar, and baking soda, chefs go generic just like your local market.

So the next time you go out to get your ketchup, mustard, or even your cereal. Remember that you are paying a lot for the label and not getting much added value in return. Don’t feel guilty for buying generic brands. All this says is that you are thrifty and have done enough homework to know that generic doesn’t necessarily mean that it is junk.

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